Bloemen van Deen

DEEN Supermarkets

ILLUSTRATION, ANIMATION

For the launch of Deen’s new flower delivery service, we introduced a lovable, memorable character that pays homage to their iconic blue-red branding. The challenge was to make sure that a flat 2D character does not lose it’s visibility when set against a live action footage.

To make this work, I gave the bee character more depth through presenting it with more intricate details, such as the usage of texture, shadow and light play so it becomes almost 3D like.  

Read more about this work here.

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